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Product Hypothesis: The argument for “What If”

Why do you exist? Do you matter? Does anyone care? What’s your purpose? Why are you here?

A good hypothesis is testable

Regardless of the format you use to write the hypothesis, your hypothesis needs to be testable. Testable doesn’t mean “right”. It means a few question marks exist, surrounding the entire existence of your hypothesis. This means we need to understand how to ask those questions. We need to understand why we ask those questions. We need to understand that our hypothesis exists because questions exist.

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How to approach writing your product hypothesis

Every great hypothesis needs to encompass a few things. But in the broadest sense, your hypothesis needs to be provable or disprovable. Don’t be afraid if your hypothesis is wrong. In fact, it’s likely going to be wrong in some combination of circumstances and situations.

Template A

I believe that <this outcome>

Template B

If <this cause exists>, then <this effect happens>, because of <this reason>.

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